Fulton Restaurant

An interactive editorial experience reimagining Fulton Restaurant through immersive storytelling, interface design, and visual atmosphere inspired by New York’s waterfront culture.

.restaurant

problem

Traditional editorial experiences often lack interaction and immersion, making it difficult for users to feel emotionally connected to the content or environment being presented. Many digital articles rely heavily on static layouts that do not fully take advantage of modern interface and storytelling possibilities.

solution

This project reimagines the editorial experience through interactive storytelling, atmospheric visuals, and user-centered interface design. By combining structured navigation, immersive layouts, and refined visual systems, the experience transforms a traditional article into an engaging digital journey inspired by Fulton Restaurant and New York’s waterfront culture.

Fulton Restaurant is an interactive editorial design project inspired by a real restaurant and its story. The objective was to transform editorial content into an engaging digital experience by combining typography, imagery, motion, and interaction to guide users through the narrative in a visually compelling way.

As the designer, I translated the restaurant's story into an interactive editorial experience. I designed the layouts, established the visual hierarchy, and incorporated motion and interactive elements to create a reading experience that felt immersive while remaining clear and easy to navigate.

Fulton Restaurant is an interactive editorial design project inspired by a real restaurant and its story. The objective was to transform editorial content into an engaging digital experience by combining typography, imagery, motion, and interaction to guide users through the narrative in a visually compelling way.

As the designer, I translated the restaurant's story into an interactive editorial experience. I designed the layouts, established the visual hierarchy, and incorporated motion and interactive elements to create a reading experience that felt immersive while remaining clear and easy to navigate.

Throughout the project, I explored how editorial design can extend beyond static layouts by introducing movement and interaction. The challenge was balancing readability with visual engagement so users could naturally progress through the story without losing focus on the content.

The final experience demonstrates how thoughtful interaction design and editorial principles can work together to create a more engaging digital storytelling experience.

year

2021

role

UX/UI Design

tools

Adobe Creative Cloud

category

Branding & Identity

.video

Interactive Walkthrough

Explore the immersive digital experience behind this interactive editorial project inspired by Fulton Restaurant and New York’s waterfront atmosphere. This walkthrough highlights the interface design, storytelling elements, and interactive layouts that shape the overall user experience.

CASE STUDY.

CASE STUDY.

Explore the complete UX case study, from research and wireframes to the interactive prototype and functionality guide. Discover how user research shaped every design decision.

Explore the complete UX case study, from research and wireframes to the interactive prototype and functionality guide. Discover how user research shaped every design decision.

.say hello

i'm open for freelance projects, feel free
to email me to see how can we collaborate

.say hello

i'm open for freelance projects, feel free
to email me to see how can we collaborate